Giovanni Cantarella
Giovanni Cantarella worked for General Motors for 26 years before joining the Broadway Group in 1992.
During his career he worked in various Sales and Marketing capacities for General Motors in the United States and throughout Europe the Middle East and Africa, with his last assignment as Marketing Director for Vauxhall Motors in the UK.
He and his family first arrived in Europe in 1972 and his positions included working in Ireland, Italy, Switzerland, the Middle East and Africa as well as the UK. Joining Broadway Group he was instrumental in developing the growth of the company which became, for three years, part of Interpublic Advertising and Marketing.
The group has now returned to private ownership and as DataActive Communications Ltd, is focusing primarily on proprietary software programs that benefit clients, mainly financial institutions, in producing marketing materials and financial reports.
He has chaired the Digital Ad Lab committee for the past four years. for more information see the DataActive.com website.