Digital Ad Lab UK (DAL UK)

April 2006

What to See at the Show
Laurel Brunner kindly summarised what she felt DAL participants would want to take note of at the show. This included:

• Observing the speed in which plates can now be turned around and the impact this will have on workflow.
• Adobe PDF Print Engine, with an added comment that it is doubtful this will be adopted immediately as people have to assess the long term validity before investing.
• Quark 7 with job jackets.
• Adstream buying Quickcut
• Paying attention to the fact that many vendors have lots of small developments taking place, to try to keep up with changes in the market.
• Lots of developments within JDF, but it is still quite confined. People have to remember it’s a data format, not a product and what is important is how it is integrated into products.
• Digital printing is bigger, faster and better.
• Heidelberg showing a holistic JDF workflow.

Laurel mentioned a set of Technology Guides that are available, if you would like further information on these or you have any questions for Laurel, you can email her at lb@digitaldots.org.

TPT Sponsor Update

RR Donnelley Smart Factory

Ray Hartman gave a very interesting insight into their Digital Smart Factory in Atlanta, where they are doing much more with much less. Watch this space for information from Ray.

Time Inc Case Study

Guy Gleysteen talked about TIME’s adoption of a soft proofing only workflow. He made it clear that this is a technology that works and is possible for everyone to achieve. You can download Guy’s presentation by clicking here. Further information on digital advertising is available at http://www.direct2.time.com.

Monitor Proofing
Andrew Wilson reported on a meeting that took place at the Financial Times on 27th March, to discuss interoperability between soft proofing solutions. This discussion was as a result of our previous meeting when it was felt that the lack of interoperability would slow down adoption of this technology. Please click here to see the notes from the meeting, which is a working document anyone is welcome to comment upon directly to Hannah Newberry on Hannah@leafagency.com or via the discussion forum at http://digitaladlab.forumsplace.com/.

EFI Sponsor Update
EFI talked about the work it is doing with FOGRA on standards/certifications. Please see http://proofingsolutions.efi.com/cert/index_english.htm or www.fogra.org for further information.

Any Other Business
Next meeting – this will take place on Wednesday 12th July, 9.30am at William Goodenough College, London.

Attendees that signed in:

Alan Halls, JJays	Andrew Carrigan, Admagic
Andrew Wilson, Unity	Andy Huntley
Annette Kilroy, Mack Brooks	Bill Greenwood, Gilchrist
Chris Batson, FT	Chris Friend, Vio
Chris Martin, Syntax121	Chris Osborne, KPG
Chris Reed, RBI	Craig Santus, SAVVIS
Chris Bunnett, DDB	Dan Caldwell, ICS
Darren King, Square	Darren Parker, ES
David Dilling, Markzware	Elizabeth Schumacker, SAVVIS
Gareth Perry, Eaglemoss	Gary Hoxby, Adtec
Gary Voisey, DuPont	Gee Ranasinha, Dalim
Guy Gleystein, Time Inc	Hamish Dickie, Riviera Maritime Media
Harvey Jones, Exponential-e	Ian Hudson, ES
Jack Bissett, Polestar	John Charnock, St Ives
John Sweeney, ICS	Laurel Brunner, Digital Dots
Malcolm Treglohan, JJays	Marcus Scott-Taggart, Pira
Mark Wilton, Creo	Nigel Cliffe, Leapfrog
Nick Finegold, Wyndeham	Marcus Kirby
Pam Raftery, St Ives	Paul Lindstrom, Digital Dots
Paul Sherfield, Missing Horse	Niall Coady, Target Colour
Ramesh Mahbubani, Riviera Maritime Media	Ray Hartman, RR Donnelley
Rob Fogwill, Adfast	Robert Berkely, Express KCS
Scott Eaton, SAVVIS	Simon Dipple, Etrinsic
Steve Irving, MGN	Sue Kingsley, Exponential-e
Tariq Husain, Express KCS	Thierry Callot, KPG
Tim Cox, ROI	Tom Gent, TPT
Wilfried Kampe, EFI	Stephen Douglas, FEP
Jonathan Moore, Conde Nast	Martin Garrett, SAVVIS
Tony Taylor, ES	Stuart Ward, GE Fabbri