DAL Quarterly Meeting
Latest News
The next meeting will be likely to take place later in the Summer. For further information contact hannah@leafagency.com
October 2007
Meeting Notes – Wednesday 17th October, Digital Print World
Sponsor update – SAVVIS
Please click here
for a copy of Savio’s presentation.
What to see at the show
Barney Cox gave us an insight into what he felt were the current areas of interest for the industry, as highlighted by exhibitors at DPW, which included:
- Web to print
- Personalisation
- Convergence of services
DAL – changing for the future
Gio Cantarella led a discussion about whether DAL needs to broaden its scope to encompass more than just printed mediums, for the full presentation please click here.
It was agreed that we need to attract attendees from broader markets, including advertising and digital. There are no similar groups to DAL that span other industries, however we will approach the IPA, ISBA and AOP to see if they can be of help. Any assistance for relevant contacts in these industries would be gratefully received.
It was felt that TV was one step too far, but we need to include the key elements of cross media campaigns. Clients are much happier to work with organisations that can help them with a range of disciplines.
The question was raised as to who the target audience of DAL is and what their key issues are. It seems the majority of current attendees are print focussed, which goes back to the origins of DAL. We must therefore only widen the scope of the group as much as the members would like.
It was also asked whether we should aim to have more meetings per year if we are trying to cover more topics.
We would be grateful for any input from members on where they would like to see DAL going in the future. Please email these to Hannah@leafagency.com.
Quark job jacket workflow
Please click
here for a copy of Gavin’s presentation. Please note that Quark are more than happy to receive any feedback or ideas for the next version of Job Jackets – please email gdrake@quark.com.
Monitor proofing initiative
Please
click here for a copy of Andrew’s presentation updating us as to the status of the monitor proofing initiative and where we go from here.
Ghent workgroup
Andy Psarianos updated us about the current projects being worked on by GWG, for his presentation please click here.
Andy emphasised that transparency and colour management were the next big things that printers needed to be able to handle.
A discussion then broke out regarding colour management on digital presses, which will be explored further in January!