Digital Ad Lab UK (DAL UK)

 

DAL Quarterly Meeting

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The next meeting will be likely to take place later in the Summer.  For further information contact hannah@leafagency.com

Meetings Archive

Click a year to reveal the meetings from that year. Click a month to see that meeting's notes.

February 2008 - Publishing Expo

2008 Sponsor Announcement
John Charnock introduced the meeting and introduced the DAL sponsors for 2008, without who we couldn’t continue. Quark is returning as the main sponsor, in association with EFI, SAVVIS, Kodak, Turning Point Innovation, Pro2col and newcomers London Graphic Systems and ROI Software.

ROI Sponsor Update
Tim Cox updated us on current ROI activity. A copy of this presentation can be downloaded by clicking here.

Colour Managed Ads - Fiction, Fantasy or our Future?
Andy gave a very interesting presentation on the myths surrounding colour managed advertising, a copy of which can be downloaded by clicking here. It was agreed that we can’t have standardised print unless we have standardised data.

It was suggested that we try to embark on some document testing to establish best practice guidelines. Perhaps we should look at where we want to be in a couple of years and how we can get there. This will be discussed further with the Steering Committee and an update provided at the next DAL meeting.

iPPSA Introduction/Update
This led nicely onto a presentation from iPPSA introducing the group and what it is trying to achieve, a copy of Andrew’s presentation can be downloaded by clicking here.

Print/press characterisation
Chris Bunnett discussed the fact that it is a huge problem in the industry that the characterisations and profiles come from too many different places. This means they are hard to link together, plus a lot has changed since most of these specs were written. Groups are looking at trying to form central repositories for this information such as Printing Across Borders, so we need to establish what they are doing.

Chris has looked at the BRIDGs charts and specifications from various other locations and come up with the following spreadsheet which is work in progress and can be dlwoloade by clicking here. We welcome any comments you have on this, please email them to hannah@leafagency.com

Kodak Sponsor Update
Thierry Callott updated us on current ROI activity. A copy of this presentation can be downloaded by clicking here.