Digital Ad Lab UK (DAL UK)

November 2009

DAL Plans for 2010

The Steering Committee welcome suggestions for discussion items in 2010, please email hannah@leafagency.com.  Ideas so far include:

• Printers plans for Ipex year
• Advertising purchasing/sales best practise
• Update on proofing standards
• Overview of all standards
• AdsML

Dynamic publishing panel discussion

A range of vendors were invited to present their current activity relating to dynamic publishing, next time it will be users. 

Chris Friend, Vio

Chris gave us an intro to XML and managing content.  He questioned why there were so few end-to-end workflows for a technology so flexible as XML.  Please click here for the full presentation and some suggestions of what the DAL could do to help the industry towards the holy grail of a digital supply chain!

Gavin Drake, Quark

Gavin commented that everyone wants dynamic publishing, but few accept the price.  For a copy of Gavin’s presentation please click here.  He also showed an interesting customer testimonial, which is available via www.thedynamicpublisher.com/en/archives/05_09/xml-for-dynamic-publishing.html

Mike Palmer, Adstream

Mike talked about the fact that open standards will deliver better advertising, idea is to marry design and content.  Task is to turn the idea around to appeal to the customer, eg don’t blast them with technology but talk about the increase in sales.  Please click here for a copy of Mike’s presentation.

Marcus Lynch

Marcus talked about the InDesign markup language (IDML), please click here for a pdf containing further information.

DAL PDF-X4 Initiative

This project is really taking shape and Jonathan Moore gave us an update as to where they are with things, which can be seen by clicking here.

Student Mentor Initiative

This has been slightly delayed, but will be continuing and we are still looking for anyone interested in being a mentor.  If you are interested please email Hannah@leafagency.com